Everything You Ever Wanted to Know About How a Red Carpet Works

By Nick Stola

Walking the Red Carpet in New York City © NameFace

There are all different kinds of red carpet events that usually occur in big city environments such as New York or Los Angeles. Some of these events are a lot bigger of a deal than others. For example, there is always going to be a lot more buzz around the new Star Wars premier, as compared to an indie film premier.

This means that there is a different vibe, and level of intensity, for each kind of red carpet - due to how much money is surrounded by the event. Obviously the movies that are raking in some serious dough are always going to have hungrier photographers, although all events seem to function similarly for the photographers.

Alec Baldwin and Family on the Red Carpet © NameFace

There are A list, B list, and C list photographers all attending these events. Some of whom are invited, but others need to reach out and ask if they could attend by applying for the position. These photographers are represented by either the movie studio PR agency, or by an outsourced PR agency. Some of the more low-key premiers have to work from the opposing end, by reaching out to publications such as The New York Post to see if they’re interested in covering the premier.

A list photographers are allowed in first, then B, and finally C. The A list group gets to stand right behind the rope, while the B and C list photographers have to stand somewhere behind the A listers, without a designated spot. Often these people will boost themselves up with something called a turtle to strengthen their view and enhance their shot, but it’s purposefully more difficult for these photographers.

Fashion Week Photographers © NameFace

After arriving at the event, a security person at the door checks the list and makes sure that each person belongs there. They look at their printed sheet containing a photo and a name, then make the decision of if they should let them in. This is where we would like to present a new way to use NameFace. We could offer NameFace’s services to these security people, by giving them the opportunity to digitize the identification process, in place of the antiquated sheet of paper. This creates a whole new application for NameFace.